About Us

20 years in business
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Welcome to VAS Holdings

As a proudly South African company, VAS Holdings is a market leader in the development of Customer Acquisition and Retention Programmes. With over 20 years of experience and a proven track record of innovation, we have established ourselves as trusted experts in the loyalty and lifestyle industry.

Our Mission

At VAS Holdings, we are committed to building lasting and equitable relationships for our clients. Our goal is to create loyalty programmes that are not only effective but also meaningful, adding tangible value to both businesses and their customers. We focus on five core principles:

  • Innovation: Staying ahead of trends with cutting-edge solutions.
  • Engagement: Creating meaningful connections between brands and customers.
  • Value: Offering tangible benefits that make a real difference.
  • Loyalty: Encouraging repeat business through exceptional experiences.
  • Equity: Ensuring fairness and sustainability in all our partnerships.
Our Approach to Innovation

Curiosity drives everything we do. At VAS Holdings, we continuously invest in research and development, allowing us to design programmes that are measurable, scalable, and future-ready. This dedication ensures that our clients always have access to:

  • Agile Campaigns: Programmes that can adapt quickly to market changes.
  • Customisable Solutions: Tailored to meet the unique needs of any business or customer base.
  • Superior Market Offerings: Staying ahead of competitors with innovative systems and products.
What We Provide

Our comprehensive services include:

  • Competitively Priced Systems: Ensuring affordability without compromising quality.
  • Cutting-Edge Communication Mediums: Helping brands effectively connect with their customers.
  • Expert Technical and Product Support: Offering full support to guarantee smooth execution for every campaign.
Redefining Loyalty

At VAS Holdings, we believe loyalty is more than just offering something for free. True loyalty is about consistently meeting—and exceeding—expectations. It’s about creating experiences that ensure people want to come back for more. By partnering with us, businesses gain access to loyalty and engagement solutions that not only retain their customers but also turn them into lifelong advocates. VAS Holdings: Where Loyalty Meets Innovation.

What We Do

We specialise in helping businesses achieve their strategic goals by providing turnkey and bespoke solutions that:

  • Drive customer engagement.
  • Boost employee retention and satisfaction.
  • Create lasting brand loyalty.

Our solutions are tailored to suit the unique needs of corporate businesses, call centres, and independent companies, ensuring relevance and maximum impact. By leveraging yesterday’s insights and combining them with tomorrow’s innovations, we deliver solutions that are not only effective but also future-ready.

Our Core Offerings Include:
  • Lifestyle and Discount Voucher Platforms
  • Emergency Assistance Services
  • Customised Mobile Apps and Portals
  • Strategic Loyalty Programmes

Our Products, Your Brand

Our services are fully customisable and seamlessly integrated into your brand’s identity, ensuring a professional and cohesive experience for your customers or employees.

Each campaign includes:
  • Customised Online Portals: Designed to reflect your brand’s unique aesthetic and functionality.
  • Tailored Mobile Apps: Providing easy access to services at the touch of a button.
  • Fully Branded Websites: Strengthening your brand presence and delivering a unified user experience.
  • Dedicated Helpline Numbers: Ensuring round-the-clock support through our 24/7 service centres.

With a focus on reliability and accessibility, our services ensure that your customers and employees always have the support they need.


Bespoke Innovations

Innovation is the driving force behind our success. We invest heavily in research and development to ensure that our solutions are not only cutting-edge but also aligned with the evolving needs of our clients.

Recent Innovations Include:
  • A Concierge Mobile App offering emergency, medical, and legal assistance for a leading insurance provider.
  • A Job Creation Mobile App designed to promote employment opportunities within South Africa.
  • A Corporate Concierge App aimed at enhancing employee experiences by streamlining day-to-day tasks and activities.

These bespoke solutions showcase our ability to develop agile, customisable, and market-leading programmes that set our clients apart from their competitors.



Our Comprehensive Services
CRITICAL IMPACT SERVICES

Our members have access to an efficient, 24/7/365 help desk that is designed to provide assistance during emergencies. Whether it’s medical, legal, or general support, we ensure prompt and effective solutions.

REDEMPTION PRODUCTS

By negotiating wholesale prices with leading brands, we offer high-value discounts that deliver tangible savings to your customers. These discounts are available across a wide range of products and services, ensuring maximum reach and impact.

PANIC SOLUTIONS

With our Panic Alert System, members can trigger an alert via their mobile phones. The alert is received by our 24/7 contact centre, which immediately coordinates the necessary emergency response.

VOUCHER & COUPON PLATFORMS

Our Voucher and Coupon Platforms provide members with discounted access to a variety of products, including FMCG items, airtime, and movie tickets. These can be redeemed online or via telephonic assistance, offering convenience and value.

DISCOUNT PARTNERS

We work with South Africa’s top national brands to offer discounts across multiple categories, including:

  • Holiday accommodation and travel packages.
  • Flights and car rentals.
  • Motoring services.
  • Online shopping, dining, and more.

These partnerships enable us to deliver unbeatable value to our members, enhancing their everyday lives.

CONCIERGE SERVICES

Our Concierge Helpdesk offers a wide range of services, including:

  • Travel arrangements: Accommodation, car hire, and flight bookings.
  • Entertainment planning: Restaurant reservations, event bookings, and more.
  • Administrative support: Passport and visa assistance, general information, and errand management.

We aim to simplify life for our members, making every interaction seamless and stress-free.

Why Choose VAS Holdings?

At VAS Holdings, we are more than just a service provider—we are a partner in your success.

Our comprehensive solutions are designed to:
  • Increase Customer Touchpoints: Strengthening your relationship with your audience.
  • Enhance Brand Loyalty: Creating experiences that keep customers and employees coming back for more.
  • Deliver Measurable Results: Ensuring that every programme provides real value and impact.

With a commitment to innovation, engagement, and excellence, VAS Holdings is your trusted partner in building stronger, more connected relationships with your customers and employees.

VAS Holdings: Innovating Loyalty, Enhancing Lives.

Strategic Intent

VAS Holdings is a Tier 1 product supplier within the Customer Acquisition and Retention field. We work within the guidelines of Compliance Regulations of South Africa, making use of trusted service partners along the way. Compliance and robust systems are the heartbeat of our business.

Our Journey: From Humble Beginnings to Industry Leadership

VAS Holdings was founded in the heart of KwaZulu-Natal, South Africa, by Gilad Abelman, a visionary entrepreneur driven by a passion for innovation and the development of impactful solutions for businesses. What began as a modest venture soon evolved into a trusted industry leader, renowned for delivering exceptional Customer Acquisition and Retention Programmes to corporate clients across South Africa.

Our Foundation

In the early days, the founders of VAS Holdings dedicated countless hours to building the business, travelling extensively across the globe to identify and partner with providers of high-quality products and services. These partnerships laid the groundwork for creating bundled value propositions tailored to meet the needs of corporate clients.

This commitment to quality and collaboration quickly set VAS Holdings apart, enabling the company to establish a reputation for excellence and reliability.

Growth and Innovation

As the business grew, VAS Holdings began attracting leading corporate clients from diverse industries. This success was driven by the company’s unwavering focus on innovation and the constant evolution of its products and services. By identifying emerging market trends and listening to the unique needs of its clients, VAS Holdings developed solutions that consistently delivered measurable value.

Investing in Excellence

As an Independent Product Supplier, VAS Holdings has invested significantly in:

  • Human Resources: Building a team of experts who bring industry-leading knowledge and a dedication to client success.
  • Industry Expertise: Drawing on years of experience to craft campaigns that resonate with target audiences and deliver impactful results.
  • Innovation: Leveraging cutting-edge technology and creative strategies to stay ahead of the curve.

These investments allow VAS Holdings to offer affordable, high-quality campaigns that drive engagement, foster loyalty, and create meaningful connections between brands and their customers.

Adding Value, Innovating Loyalty

VAS Holdings continues to thrive as a trusted partner for corporates, delivering tailored solutions that go beyond the ordinary. With a clear focus on adding value and innovating loyalty, we empower businesses to strengthen their relationships with customers and employees, ensuring long-term success.

From our humble beginnings to our current status as an industry leader, VAS Holdings remains committed to solving real-world challenges for businesses and creating opportunities for growth and loyalty through innovation. Our journey is proof that great ideas, backed by passion and dedication, can truly make a difference.

Companies we have worked with