Resolution Health, a prominent player in the medical scheme industry, sought to enhance their value proposition by offering members access to exclusive perks and a competitive rewards program. Their primary goal was to attract corporate clients, retain individual members, and provide a benefits package that could rival leading programs in the market.
Resolution Health identified two key areas requiring immediate attention:
Lack of Value-Driven Perks: Members wanted rewards they could use in everyday life, such as discounts at national retailers, lifestyle benefits, and savings on health and wellness products.
Corporate Attractiveness: To secure corporate group schemes, the program needed to deliver measurable value and align with organisational priorities like employee wellness and financial savings.
Without a differentiated rewards program, they risked stagnating member growth and retention, losing ground to more robust competitors in the industry.
VAS Holdings developed a comprehensive solution tailored to meet Resolution Health’s needs. The program, branded Zurreal Lifestyle, was designed as a lifestyle rewards program offering tangible benefits for members, while serving as a powerful tool to enhance corporate employee packages.
Key features of the Zurreal Lifestyle solution included:
National Retail Discounts: Members gained access to significant discounts at over 500 national retail partners, including grocery stores, pharmacies, gyms, and travel companies.
Health and Wellness Benefits: Special rewards on fitness equipment, gym memberships, and health assessments, aligning with Resolution Health’s wellness focus.
Digital Accessibility: A seamless digital platform and mobile app allowed members to easily access their benefits, track savings, and manage their rewards.
Zurreal Lifestyle transformed the perception and performance of Resolution Health’s offering, delivering remarkable results:
35% Increase in Customer Retention: Members found the program valuable, driving increased satisfaction and loyalty.
250% Growth in Membership: The program attracted new members from competing schemes, drawn by the tangible and practical benefits.
80% Increase in Corporate Sign-Ups: Zurreal Lifestyle became a critical selling point for corporate wellness packages, helping organisations promote employee engagement and satisfaction.
200,000+ Active Members: Within the first 18 months, the program reached an impressive scale, solidifying its presence as a formidable competitor in the industry.
Over R50 Million Saved by Members: The program delivered substantial value to members through its discounts and perks, reinforcing its promise of real-world benefits.
The success of Zurreal Lifestyle can be attributed to:
Tangible Value: Unlike traditional rewards programs, Zurreal Lifestyle offered immediate, real-world benefits that members could see and feel in their daily lives.
Alignment with Member Needs: The program was designed around the needs of Resolution Health’s members, focusing on health, wellness, and financial savings.
Strategic Partnerships: Collaborations with high-profile national retail partners added credibility and value to the program.
Innovative Marketing: The Zurreal Lifestyle brand was positioned as a disruptor in the industry, targeting both individual and corporate clients with a bold, fresh approach.
"The partnership with VAS Holdings has been a game-changer for Resolution Health. Zurreal Lifestyle has not only enhanced our value proposition but also significantly strengthened our market position. Our members love it, and the numbers speak for themselves!"
Through the development and implementation of Zurreal Lifestyle, VAS Holdings empowered Resolution Health to achieve measurable growth, improved retention, and an enhanced reputation in the competitive medical schemes industry. The success of this program showcases the power of innovative, member-centric rewards solutions to drive business success.
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